Sports Business & Esports

Sports Business & Esports explores the commercial, investment, and industry aspects of sports development across Asia, including league expansion, sponsorship growth, and esports innovation.

14 Articles

Singapore Grand Prix 2026 Brings Race Energy Across the City

The Singapore Grand Prix 2026 will bring more than racing to the city this October. Around the main event, visitors and residents can...

Carlsberg Golf Classic Returns for Its 33rd Year Across Malaysia

One of Malaysia’s longest-running amateur golf tournaments is back as the Carlsberg Golf Classic (CGC) 2026 returns for its 33rd edition, bringing together...

Phuket King’s Cup Regatta 2026 Sets Sail with Smarter Sports Technology

Thailand’s iconic Phuket King’s Cup Regatta is set to return from 5 to 12 December 2026, bringing together sailing teams from across Asia...

Runners in Malaysia can now get the adidas Hyperboost Edge

The Hyperboost Edge is a new running shoe from adidas that is made for everyday runners who want comfort and performance in one...

ASICS Tennis Malaysia Launches SOLUTION SPEED FF 4 Shoe

Speed, agility, and precision are essential in modern tennis. For ASICS tennis Malaysia, these qualities took centre stage during the official launch of...

Business Trends in Asia: Vietnam’s Esports Revolution

The current business trends in Asia have already announced and declared Vietnam as one of the fastest-growing markets for electronic sports and digital...

Why Sports Events Are Driving Indonesia’s Sports Tourism Growth

Indonesia has always attracted travelers. Beaches, volcanoes, temples, and island culture bring millions of visitors every year. But another kind of traveler is...

Thailand Climbs in Badminton World Rankings

People all across the world are paying attention to Thailand’s rise in the badminton world rankings. Thai badminton players are still rising in...

Leapmotor Malaysia Backs Historic APP KL Open 2026

The APP Kuala Lumpur Open 2026 was a big success thanks in large part to Leapmotor Malaysia. This made Malaysia a bigger player...

Indonesia Esport Growth: Why Mobile Leads the Market

Indonesia esport is no longer a niche segment of the gaming world. It has become one of the strongest pillars of Southeast Asia’s...

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